PRIVACY & COOKIE POLICY

This is a simplified GDPR-oriented draft. A data protection lawyer should validate it.

The controller of your personal data is:

UAB Axis Life

Company code: 307486974

Perkūnkiemio g. 19, LT-12120 Vilnius, Lithuania

Email: info@femaxis.com

We process the following main categories of data:

• Order & account data: name, surname, shipping and billing address, email, phone, purchase history, Subscription settings.
  
  
• Purpose: fulfill orders, deliver Goods, manage Subscriptions, handle returns/complaints, customer support, accounting.
• Legal basis: performance of contract; legal obligations (accounting/tax).
  
  
• Payment data: partial card details, transaction IDs, payment status (processed by Stripe, Shopify Payments, PayPal, Revolut, etc.).
  
  
• Purpose: accept payment, prevent fraud.
• Legal basis: performance of contract; legitimate interests (fraud prevention).
  
  
• Marketing data: email address, marketing consent, interaction with newsletters or campaigns.
  
  
• Purpose: send newsletters, offers, product updates.
• Legal basis: consent; legitimate interests (where allowed).
  
  
• Technical & usage data: IP address, device type, browser, pages visited, click events.
  
  
• Purpose: Website security, analytics, performance, personalization, ad attribution.

Legal basis: legitimate interests; consent for cookies/tracking where required.

We use cookies and similar technologies for:

• Essential (cannot be switched off): cart, checkout, security, consent management.
• Analytics: to understand how visitors use the Website and improve it.
• Marketing: to measure campaigns and show relevant ads.
  
  

Tools used (non-exhaustive):

• Google Analytics 4 (GA4)
• Google Tag Manager (web + server-side)
• Meta Pixel
• Klaviyo (email & SMS marketing)
• Hotjar (session recording/heatmaps)
  
  

We implement Consent Mode v2 for EU users and respect your choices expressed via the cookie banner. Non-essential cookies/trackers are only activated after you consent, where required by law.

You can manage your preferences via the cookie banner and by adjusting your browser settings.

We retain your data only for as long as necessary for the purposes described above:

• Order and invoice data: up to the period required by accounting/tax law (usually 5–10 years).
• Customer support and complaint records: generally up to 3–5 years after resolution.
• Marketing data: until you withdraw consent or object (unsubscribe).
• Analytics logs: as per tool settings (e.g. GA4 retention, usually 14–26 months).

We share personal data only with:

• Payment processors: Shopify Payments, PayPal, Revolut.
• Logistics and warehousing partners: for packaging and delivery of orders.
• IT / SaaS providers: Shopify, email service providers, analytics and marketing tools (listed above).
• Professional advisers: accountants, lawyers, as necessary.
• Authorities: where required by law.
  
  

We do not sell your personal data.

Some partners may be located outside the EU/EEA. In such cases, we ensure appropriate safeguards (e.g. Standard Contractual Clauses, adequacy decisions) as required by GDPR.

Under GDPR, you have the following rights (subject to conditions):

• Right to access your personal data;
• Right to rectification of inaccurate data;
• Right to erasure (“right to be forgotten”);
• Right to restriction of processing;
• Right to data portability;
• Right to object to processing based on legitimate interests or direct marketing;
• Right to withdraw consent at any time (for consent-based processing);
• Right to lodge a complaint with a supervisory authority.
  
  

To exercise your rights, contact info@femaxis.com.

7.1. We may send you newsletters and offers if:

• you have explicitly subscribed; or
• you are an existing customer and local law allows “soft opt-in”.
  
  

7.2. You can unsubscribe at any time by clicking “unsubscribe” in emails or contacting us at info@femaxis.com.

We use appropriate technical and organizational measures to protect your data (encryption, access controls, secure hosting, etc.). However, no system is 100% secure; you are also responsible for keeping your account credentials confidential (if applicable).

We may update this Privacy & Cookie Policy from time to time. The latest version will always be available on femaxis.com with a “Last updated” date.